In 1992 the element skateboard seed was planted. their goal was simple, to be the best they could be, in the most honest and ethical way possible. they joined together to elevate what they all truly believe in. today, they continue to create the art, direction, and message on a constant path to bring progress to skateboarding. they are more than a skateboard business; they are a family, all on the same journey for the growth within ourselves, element and all that surrounds us.